Earlier last year, Facebook said bots were coming to its Messenger app. Well, you might not have realised this, but they’re already available. Click the button below to test my Website Chat bot
What Is a Bot?
“Bot” is a generalized term used to describe any software that automates a task. Chatbots, which anyone can now build into Facebook Messenger, automate conversation — at least the beginning stages of it.
What’s special about the bots you can build on Facebook Messenger is that they’re created using Facebook’s Wit.ai Bot Engine, which can turn natural language into structured data. You can read more on this here, but in short, this means that not only can bots parse and understand conversational language, but they can also learn from it. In other words, your bot could get “smarter” with each interaction.
You’ve undoubtedly heard of artificial intelligence (AI). And this is a type of AI. Natural language interface is common in most chatbots, but by opening up the Messenger Platform and providing developer tools like the bot engine, Facebook has made building an intelligent bot easier.
Many bots have actually been available for months. It’s hard to tell, however, because they’re buried in the Messenger app and hard to locate. But they aren’t hard to use. You can use them to play trivia and games like hangman, or you can order flowers and get customer service support. The possibilities are endless. Bots are designed to not only bolster your chat experience but also make life easier for you. For business there are many ways to take advantage of this new facebook feature. they include
- Acquire Customers: Generate more leads and turn your conversations into conversions
- Raise Awareness : Get your business, product or service in front of more people.
- Enable Transactions: Incorporate account linking and purchase flows to enable more transactions.
- Provide Support: Create a scalable, real-time customer service experience that feels personal.