Facebook released Messenger 2.2 which we believe will help developers and businesses reach their customers in new and engaging ways, improve the quality of their unique messaging experiences and make it easier to build and iterate on the Messenger Platform.
Introducing Customer Chat Plugin
With customer chat plugin, people can chat with businesses on their websites and in Messenger (across web, mobile or tablet) and transition back and forth seamlessly without losing the conversation’s history and context. This makes it easier for customers to continue the conversation with a business whenever and wherever it’s most convenient for them.
In addition to extending the conversation across multiple surfaces, the customer chat plugin supports current platform capabilities such as payments, NLP, rich media and more.
Improved Messaging Experiences and Page Management
In order to make image and video sharing more interactive, facebook released the media template, which allows businesses to attach a CTA button when sending videos, images and gifs, or when sharing content from the webview. The template also supports FB URLs. Previously, businesses could only send media as standalone items. By attaching a button, businesses can now include user actions like a share button to the video/image and increase engagement.
they also released the Broadcast API in open beta, which gives businesses with the pages_messaging_subscriptions permission the ability to send messages to multiple subscribers with a single API request. For example, a news publisher might use the Broadcast API to send breaking news alerts to all their subscribers, or use custom labels to send game-score alerts to sports fans who follow a specific team.
Other new features
Handover Protocol: Launched in beta this past April, Handover Protocol enables multiple Facebook apps to collaborate on the Messenger Platform to enable a better chat experience between people and businesses. Handover Protocol is now available globally, and offers integration with businesses’ Page inboxes, including prior versions.
Page Insights API: This is a programmatic way to retrieve a number of metrics that are also available in a business’s Page management console, including the number of messages delivered per broadcast ID.
Send sponsored messages via a Messenger Platform API: facebook created a new API endpoint that allows you to send sponsored messages with a single API request. Businesses may also continue to buy sponsored messages via the Marketing API.