Over the last several months, some of the leaders of innovative design have taken ‘minimal design’ to the next level and  user interfaces of some of our favorite apps are starting to look more and more like they could all be housed under the same brand.



Medium has been rocking the black and white since launch in 2012, and has reduced clutter with each redesign since; effectively making Medium one of the originators of CR (Complexion Reduction) without even knowing it.

Other examples include: 

Sound familiar? The design differs slightly from the blueprint used by Medium and Airbnb but the key elements are there: large bold headlines, black and white UI.

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